Creativity thrives on connection.

 

When you build a friendship with the people you work with, the work naturally becomes a product of that friendship.

 

ABOUT ME

Aleksandar Dragicevic

About Me

I’ve always been passionate about photography and video and was known as the person who always carried a camera.

From 2009 to 2016, I spent much of my time traveling the world and working on the fly. I enjoyed expanding my work to a diverse clientele, producing photographs and videos for fashion brands, yoga teachers, wine specialists, authors, foodies, LGBTQ advocates, doctors, and CEOs. This was an exciting period in my life, fully embracing the digital nomad lifestyle.

My camera took me everywhere - from the dusty corners of Kathmandu to mines and factories in Russia and the elegant events of the V&A Museum in London.

Since 2016, I have been working as the Director of Visuals and Digital Content at the Japanese jewelry brand Hirotaka.

I continue to create visual stories for friends and entrepreneurs, often for the sake of art itself, letting the work take on a life of its own. I value honesty and humor in both people and art.

BODY OF WORK

Current

  • 2016 – Present: Hirotaka (Japanese Jewelry Brand) – All visual, video, and photography

Past Projects

  • 2022- 2024: Double Standard Clothing (Japanese Brand) – Videos

  • 2014: TJJS (Italian Commerce)

  • 2022: Gion Naito (Kyoto – Traditional Couture Japanese Footwear) – Videos

  • 2019: Tokyo Film Festival with Miyavi – Event Video & Photography

  • 2019: GQ Japan – Behind-the-Scenes Video of Cover with Halsey & Interviews

  • 2018: GQ Japan – Published Full-Page Photograph

  • 2018: GQ Japan – Behind-the-Scenes Video of Cover with BLACKPINK & Interviews

  • 2018: GQ Japan – Behind-the-Scenes Video of Cover with Halsey & Interviews

  • 2018: Calzedonia – Video Campaign (2 Seasons)

  • 2018: Zadig & Voltaire – Video for Kyotographie Festival

  • 2017: Fendi – Video for Grand Opening at Ginza 6

  • 2016: Huntsman Savile Row – Video Campaign

  • 2015: V&A Museum London – Visuals & Event Video for Electric Fashion Book Promotion

  • 2016: Marukome – TV Commercial Behind-the-Scenes Video (Miranda Kerr, LA)

  • 2012: Fiat – Summer Campaign (Production of 4 Videos)

  • 2011: GQ Japan – Introduction Video with James Franco

  • 2011: Vogue Japan – Interview Video with Miranda Kerr for Kora Organics

  • 2011: Vogue Japan – Multiple Makeup & Hair Tutorials

  • 2011: Vogue Japan – First-Ever YouTube Hair Tutorial

  • 2011: Vogue Japan – Behind-the-Scenes Video with Frederic Aranda (Anna Wintour-led Post-Earthquake Support)

  • 2009: Wut Berlin – Visuals

Personal Productions

  • 2021: Coppe – The Good Life (Music Video)

  • 2020: LP ELEKTRO – Miss You (Music Video)

  • 2019: Elvis Bulgacov – Third Degree (Music Video)

  • 2017: Brendan Reilly (Music Video)

  • 2017: Jacob Koller – I Dreamed a Dream (Music Video)

  • 2016: Róisín Murphy – Realness (15-Minute Documentary)

  • 2015: Lira Vega – Niciji Mesece (Music Video)

  • 2015: Fatal Buttons – Afterburn (Music Video)

  • 2014: Coppe – Swan Song (Music Video)

  • 2012: Gaff-e – Lizard Tittts (Music Video)

  • 2012: Gaff-e – Disney Says No (Music Video)

  • 2010: The Trash Burgers (Short Film)

  • 2005: Coppe – I Lick My Brain in Silence (Music Video)

Trivia

🎥 Creator of the first-ever music video uploaded to YouTube - Coppe’s I Lick My Brain in Silence.